Who We Are

One of the first projects connected to the travel industry was La Tienda del Viajero, an online store specializing in travel gear and accessories, launched in 2009. Backpacks, luggage, solar chargers, and practical items that travelers packed before boarding a plane, catching a train, or setting off on a new adventure.

In 2016, the project moved beyond ecommerce and shifted its focus to testing, comparing, and sharing real experiences with travel gear on the road. Less about selling products and more about creating content based on firsthand use during actual journeys.

Over time, more travel and hotel websites were developed. Travel teaches something simple: not everything is what you carry with you. It also matters where you sleep, where you rest, and where you spend your nights when you're away from home.

That curiosity about travel remained, but the focus gradually shifted from what you pack in your bag to the places you stay.

Living and traveling across different countries, especially in Asia, also helped shape an understanding of how expectations change depending on the market and culture. That combination of digital experience and real-world travel continues to influence how the group’s projects are designed and developed.

Travel also made it clear that there is no single type of traveler. Some look for luxury and highly exclusive experiences, focused only on true five-star stays, which is the space H5Star. Others prefer not to leave the hotel and focus on enjoying its spa and facilities, which is where SpaHotels helps identify the right choice. And there are those who travel with a more romantic and private mindset, which is the focus of SpaSuites.

And for those who care more about how to move between places than where to stay... how do you actually get there? That’s where TicketRoutes comes in.

As the number of travel projects grew, it became clear they were not separate experiments. They shared the same expertise, technology, and vision. StunyGroup was created to bring these projects together under a single identity and build a stronger foundation for future growth.

The company represents an evolution, not a reinvention. It gives structure to years of work that were already connected by a common purpose.

StunyGroup continues to evolve, combining travel experience, digital publishing, and technology to develop its travel platforms and projects. You can see the latest updates in our timeline.

StunyGroup operates internationally. The company is legally registered in Estonia under the name KeyDigital OÜ.

Core operations for its travel platforms and digital projects are managed from Asia and company works with a distributed structure across different culture and markets.